Plan for Content Strategy
December 23rd, 2008 | Published in Blog, Web Design
A List Apart has a great article about content strategy.
The basic idea from this article is to setup a plan for your content that will deliver good content that your web-site’s viewers need and want while also fulfilling business requirements.
The most important part of content strategy is to make sure that a plan for content exists in the first place. Once you have a plan make sure that the plan has a champion or someone that will make sure that everyone else in your organization sticks to the plan. When deadlines start to approach it is easy to publish content that is sub par or that does not fit into your strategy so having a champion for content strategy will help to keep everyone inline.