Bullet Proof Email Delivery
October 19th, 2007 | Published in Blog, Links, Web Design
The article “Best Practices For Bulletproof E-Mail Delivery” delivery over at Smashing Magazine is worth taking a look at if you are trying to find the best way to get your email marketing campaign to people’s inboxes.
Here is a quick overview
- Avoid follow-ups, ask for a brief feedback — one word “soon” is enough
- Don’t attach large files to your first e-mail
- Use a consistent senders’ name and email
- Never put a link before important information
- Snail mail is bulletproof
- Avoid fictional or irrelevant sender’s name